Eye Doctors – Guilford, CT

Shoreline Pixels did an outstanding job of creating a virtual tour of our office. Peter Sikes is knowledgeable and professional, and overall a pleasure to work with!! We are thrilled with the final product and look forward to using it on our website and for our other marketing needs!! Thanks Again Peter and Shoreline Pixels!! Dr. Carol Gordon Co-Owner

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USS Chowder Pot III

Peter Sikes is one of the nicest guys you’ll ever meet. He came in and took a bunch of pictures of the restaurant and they were outstanding. We were pleased with his service and the experience. I would recommend Shoreline Pixels to family and friends. Nicole Adams Marketing Manager, USS Chowder Pot III

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Larkin’s Run – Durham, CT

Thank you Peter for the wonderful virtual tour and panoramic photos he took of our commercial dog boarding facility. He was very professional and easy to communicate with as to what we wanted. Clients have told us when they take a "real life" tour of the kennel that it looks exactly like it on the virtual tour. Helen Larkin Owner/Operator, Larkin's Run

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Page Hardware & Appliance Co.

Our virtual tour by Shoreline Pixels is a wonderful asset to add to our digital advertising portfolio. The tour shows enough of the store to highlight the product categories we sell, without replacing the need for a customer to come experience our store in person. Peter was extremely patient, waiting months while we renovated and painted parts of the store before taking the 360-degree images. When the day finally arrived, there was no disruption to our customers or workers during the shoot. The virtual tour was up on Google Maps quickly, and when we discovered one image out of alignment, Peter made the correction right away. It was a pleasure working with a local business to make the inside of our store accessible to a global audience. Amy Earls Vice President, Page Hardware & Appliance Co.

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Stony Creek Urgent Care – Branford and Orange, CT

We hired Peter to do a virtual tour of our 2 Urgent Care locations. I am always impressed with his professionalism and service.  Peter listens carefully and was always patient with us. He worked around our clinical staff and our hours of operation. He went above and beyond to make sure we had the best virtual tour.  We were able to use the virtual tour as well as still photos that he had taken. Even after the job was completed he still helped out with questions. Tammy Becker Marketing Manager

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House of Warmth – New Milford, CT

The virtual tour and pictures that Peter Sikes of Shoreline Pixels did for our store came out AMAZING! He was very professional and incredibly accommodating. The final product was better than I could have ever imagined and has been very powerful for our small family run business! I now find myself looking at virtual tours when trying out a new restaurant or checking out a business that I'm not familiar with. The quality of the photos and tour of our store were superb. Peter was super nice and very easy to work with and I'd hire him again in a heartbeat. Brian and Nyree Pieck Owners, House of Warmth

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All Virtual Tours are not created equal. 360 cameras vs Professional DSLR’s

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The recent advances in 360 cameras has unleashed a wave of 360 images all across the internet.  Facebook supports these images natively.  They're so easy to do, and can be quickly used to post 360 images online in just minutes.  The 360 cameras have come a long way.  They're simple enough, and quick enough that almost anybody can hold one up and walk away with a really cool 360 image.  I have several and often use the Ricoh Theta S for quick prospecting of promising locations.  Sometimes I'll build a a virtual tour for a client, so that they can get a feel for what a Virtual Tour of their business will look like. Should you use them for your business?  Well, the short answer is no.  If you've spent hours on designing and developing your workspace environment, you want to showcase it in the best possible way.  Unfortunately, the little 360 cameras just don't compare to the real thing.  An image done with a professional camera has much higher resolution, and has the added advantage of having a pro behind the lens.  The lens difference is hugely significant, and yet is still only half the equation.  Processing a 360 image, and then moderating multiple 360 image into a full-blown "Virtual Tour" is hard.  It's a skill that isn't learned either quickly, or easily. By way of example, take a look at the samples found in the image below. (You can click on the square icon at the upper right to bring the image to a full screen)  Both images are taken from approximately the same spot at Madison Optical in Madison's showroom.  They were taken a few weeks apart, so they're not identical, but will serve for this purpose. You can flip back and forth between the two images,…

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Can I shoot a 360-Panoramic with my iPhone?

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I've only recently been asked this question.  The client is amazed by the quality of their iphone's (or any other cell phone) camera.  They'll save some money, and do it themselves. Yes, you can! You can also hammer nails with the heel of your shoe.  Professional results demand professional methods.  Take a close look at the lens of a standard cell phone camera, and then compare it with the lens of a professional camera.  And that's just the part that's visible!  The camera's digital sensor is the chipset inside the camera that makes sense of the image pouring through the lens for processing into a digital image.  The more information (pixels) that are available for processing, the sharper, clearer the image. Move this process over to a full, spherical 360 image, and you've just moved to different level.  A typical Panoramic image is made up of between 12-20 24 megapixel images, shot in all four compass directions, and also at three different exposure values (called HDR).  These images are first blended together from the three different exposures, into a single compass direction, and then the four compass directions are "stitched" into a panoramic.  Each step is painstakingly monitored and calibrated along the way to ensure a top quality final result.  There should be no ugly lines (stitching errors) where the four directional images are merged.  There should be no wild variances in light or tonal balance as the viewer scrolls around the image.  It's an art that takes a great deal of practice to learn, and the learning never stops.  Once all the images are finally compiled, the separate, full panoramics must be arranged into a "virtual tour" that allows the viewer to "walk" between the images, just as if they were visiting that particular location. Step up again a…

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Read more about the article Zinc – New Haven, CT
Juan Carlos Vellejo, Donna Curran, Elizabeth Ciarlelli, Michael Egan

Zinc – New Haven, CT

We could not have been more pleased with Peter Sikes of Shoreline Pixels. Like all small business, we look for new and exciting options for marketing. Peter came in and his Google Views were beautiful and exactly what we needed. His digital imaging services are spot on Donna Curran Owner, Zinc Restaurant

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