Google Street View Success Stories

On average, restaurant listings that included Street View had a 30% higher click-through rate to reservations.

In the summer of 2013, 294 restaurants participated in NYC & Company’s 21st annual NYC Restaurant Week.  To help these restaurants attract more customer, NYC & Company wanted to incorporate new informational feature on its restaurant listing pages. To drive a higher level of engagement with participating restaurants, they embedded Google Maps Street View and Street View on its website at NYCgo.com.  In particular, Street View, which offers fully interactive virtual tours of business interiors, gives diners a valuable new way to explore participating restaurants. Google Street View Case Study – NYC Restaurant Week (PDF)

Google Street View helped boost foot traffic to Leekes Department Store by 20% year over year.

Leekes, a midsize home furnishings retailer in the UK, was in expansion mode. To help promote the opening of a new Leekes store in Coventry, its digital marketing team wanted to engage customer with an interactive virtual experience of the store’s interior. However, the new store had over 45 departments across two floors and 185,000 sq ft, so Leekes needed a well-organized and easy-to-navigate solution. Since the Street View launch, more than 20,000 visitors to the Leekes website have viewed the tour, with five times higher engagement than any other page on the site. The tour has also helped to increase foot traffic to the store, with a 20% increase over the prior year. Google Street View Case Study – Leekes (PDF)

Just Food For Dogs increases customer engagement with Google Maps Street View.

Just Food For Dogs (JFFD) wanted to attract customers who would appreciate the care and attention it puts into its high-quality dog food. The JFFD team was looking for an innovative way to engage new and existing customers, and Street View, a virtual tour of businesses using Street View technology, was an ideal solution. Rudy Poe, managing partner for Just Food For Dogs, states, “You really only get what we’re about once you walk in. We want to convey the genuineness of our brand, and stepping into our store is the best way to do that.” “We can’t see anything else that provides more value than a customer interacting for 30 seconds with Google Maps Street View. It conveys everything we would want to communicate about the value of our company.” — Rudy Poe, managing partner, Just Food For Dogs