Having great imagery, including custom virtual tours, is a great way to enhance your website and improve the way your business is perceived by potential clients and customers. But very frequently small businesses need something more in order to stand out from their competition online.
Search Engine Optimization is the art and science of matching your products or services with the phrases your customers are already searching for on Google, Bing and other search engines. If you don’t see your company website listed when you Google terms related to your business it may be that your website is not properly optimized. That means aspects of your own company website may be hindering it from being shown to the very people who are searching for you.
For example: Is your website easy to view and navigate on mobile devices? Do the pages load quickly, without any errors or broken links? Is the content on the site useful and relevant to visitors, that is, can someone search for information about your products and services and get clear answers on your website quickly and easily?
There are hundreds of vendors offering SEO services these days, but few will take the time to work with you individually to implement a custom SEO plan for your business – a plan that is crafted to work within your budget and designed to reach your goals.
Shoreline Pixels partners with Panoptic Online Marketing, a full-service digital marketing agency that works one-on-one with clients to develop and implement SEO strategies that work.
SEO is about more than claiming local directory listings or adding tags to your web pages. It may involve addressing technical issues on the site to improve the visitor’s experience. It most definitely requires a plan for developing, publishing and promoting content that answers the questions and addresses concerns of your target customer. Panoptic has something not many SEO agencies have: a talented stable of writers and content producers who make sure your business’s message and unique voice cut clearly through the noise.
Panoptic acts as your outsourced, full-service marketing department, checking in with you monthly to stay abreast of what’s happening with your business and make sure your potential customers hear about it. Contact them through Shoreline Pixels for a free consultation and SEO Audit today.